Distinguish between superficial and lasting.
Speak the language of the times. The language of fashion is appearance – image.
Fashion has a face.
Corporate fashion is a visual expression of corporate culture.
Corporate fashion does not want fast-paced trends and fads, but up-to-datedness – and this shows how and where the company stands in the international market. The brand is the appearance. When well cared-for, it is priceless. Brand value is also conveyed by the appearance of the people who represent the company. The person acts on behalf of the brand and its product.
Brand awareness is achieved in spaces; namely, the market and its segments. These are spaces filled with expectations, longings, habits. To secure your position, you need an unmistakable identity.
And part of this identity is your appearance.
BENBARTON New York develops corporate fashion concepts for a wide variety of clients, for many brands, products and services.
Coordination leads to success – together with clients
— Concept and design
— Mood boards – samples of materials and accessories
— Pattern development, prototype presentation and optimisation
— Individual fittings
— Production and personalised delivery
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