Blaze your trail – with the aspiration to always be the best.
The brand BENBARTON New York was established in the early 80s by Gerhard Hofmann during his time as marketing manager of the American media group CBS Inc.
The creation of an artist development team put him in contact with stylists, designers and photographers. The young New York fashion scene was just about to make its breakthrough around the globe.
Well-known in the US, names such as Donna Karan, Anne Klein, Geoffrey Beene, Ralph Lauren and Calvin Klein would soon become household names around the world.
BENBARTON drew its strength from this creative melting pot and made its way to Europe.
A Look Back
Elfie and Gerhard Hofmann establish Hofmann & Partner and enter into a licensing agreement with Guy Laroche Paris.
BENBARTON New York’s first collection is presented. The BBC introduces the brand as “the hottest brand in town” at the MAB in London.
Elfie Hofmann extends the collection to include a Modern Woman Line, a capsule collection with individual separates and innovative fabrics.
BENBARTON is chosen as the outfitter for the EXPO 2000 German Pavillon.
After 20 years, the company ends its partnership with Guy Laroche.
The company’s headquarters are moved to Kleinostheim and the company is now known as BENBARTON Hofmann GmbH.
Opening of the Porto offices for the coordination of Southern European and North African production partners.
Strategic partnerships with large international textile logistics companies lead to the European distribution of BENBARTON Business Fashion – including leasing.
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